mission STATEMENT: 

The mission of THIS IS WHAT IT FEELS LIKE is to provide participants with the auditory experience of being on the receiving end of catcalling in order to promote understanding and stop the misogynistic patterns that have become embedded in our culture.


video:

A 2-minute description and tour of the exhibit, along with visitor reactions from opening night.


A Note from founder, Terra Lopez: 

THIS IS WHAT IT FEELS LIKE was created with the hopes of promoting a long lasting conversation as to how we can crush and destroy the culture of catcalling. It is an educational tool; an experience that I hope affects men and forces them to re-think what our society has taught and allowed for so long. It is also a hope of mine that more men step up and address this with their friends. I just want the conversations to be had - maybe it will change some men's minds and help create a safer world for women.
THIS IS WHAT IT FEELS LIKE debuted at Art Street in Sacramento, CA on February 3, 2017 and within three weeks had an estimated 32,000 people experience the exhibit. My goal with TIWIFL is to create a traveling exhibit so people from all over the world can experience this.
TIWIFL-Terra-Wall

Video:

A behind-the-scenes look at how the project was conceived, recorded, and constructed.


so faR

What's next

  • 15,000+ in-person participants
  • Millions of online impressions
  • Partnered with Planned Parenthood to bring exhibit to CA Democratic Party Convention
  • Presented at Sacramento State University
  • Partnered with Bonnaroo Music & Arts Festival to present in July 2017
  • Partnered with Next Gen Men to bring exhibit to the Calgary Stampede in 2017
  • Partnered with city of Edmonton to bring the exhibit to multiple college universities
  • Terra Lopez recognized by Yerba Buena Center for the Arts as Top 100 “Most Inspiring People of 2018” 
  • Upcoming collaborations with musical festivals, cultural events, and colleges in various cities and countries
  • Partnering with Planned Parenthood to present at CA State Capitol in June 2018
  • Presenting at Yerba Buena Center for the Arts in November 2018